Search Engine Optimisation and Techniques
Search Engine Optimisation is the art of building, shaping and maintaining web sites so that they can be found more easily on the search engines when people search for products, services or information related to those website. So what techniques are being used to help build websites that can more easily be found in search engines? We have listed some of the main techniques that's are generally considered fundamental to getting a website ranked higher:
Website ranking is normally dependant on mix of on page factors, some of which include; web page content, page headings, web page titles, META Tags, and off page factors like; incoming links, content of anchor text, link context, competition; how many other pages target the chosen phrases, and how well they are optimised.
Web Page Titles The web page title element is one of the more important factors that influences ranking in the search engines. Web page titles can be from three to nine words (60-80 characters) long and they normally show at the top of the web browser window. The page titles should be written well and they should be relevant to the web page content and to the point. This is what a user will see in most search engine results as a link back to your web page.
Website Design - XEL Web Design UK normally suggest that the web site design is kept simple to increase the chances of obtaining higher rankings. As a general rule the textual content of a page should outweigh the HTML content of the page. The usability of the pages should be across all the major browsers and they should be validated. Try to make sure that the web pages are arranged in a consistent and a logical way so that your website maintains a clean and professional look.
Website Content - To succeed in building a well optimised website, you need to make sure that its content is structured well. For example, a website selling widgets needs to start by giving as much relevant information about the products as possible to the web site user. Search Engines like to promote informative and good well-maintained unique resources that people can use and benefit from, so having good strong relevant content will improve your chances of getting listed higher.
Incoming links One of the most important considerations in the optimising process is to make sure that you get good quality websites that have good Google Page Rankings (PR) and have related content as yours to link back to your own website, by asking such website owners and setting up link exchanges. You need to give your web site "credibility" with the search engines like Google, and these links also help the search engine spiders find your web site. They are very important if your aiming for higher rankings on competitive searches.
