Role of Web Design in SEO
As we all know, Search Engine Optimisation ( SEO ) plays a vital role in the success of an online website. It has the power to change any feeble website into a giant ruler of the internet or make a maestro informational website lost in the crowd. However, there are three major key points which qualify any SEO campaign to be successful. They are (1) Good Web Design, (2) Getting attracted by various search engines and directories and (3) Long term popularity of the website.
Being the initial step in order to start the SEO process, the web design of any website counts a lot and demands enough attention to be paid. The importance of web deign has come to light only after SEO began spreading widely in the industry; earlier, it was considered just to be a showpiece used to attract viewers. It has been proved now that the basic design implementations support SEO greatly and help in driving in traffic for the website which is the ultimate goal of any website.
It is obvious that attractive or appealing web design and offline marketing campaign materials would be a compliment for the website and help the business develop a corporate image in the viewpoint of the targeted customers. Logical linking of the internal pages would also greatly help. The pages should be interlinked in such a way that it should take the reader deeper and deeper into the website, finally reaching the page that the corporate owner wants the customer to read.
It is always appreciable to have attractive graphics but it should also be seen to it that they are fast loading. The backend codes also need to be very simple and clean. Not too complicated scripts are said to keep the search engines happy as they simplify the process of crawling the website. Having simple yet sophisticated backend codes also makes the operation of the website much user-friendly and makes the visitor feel comfortable.
The well known secret of SEO is the use of keyword rich content for the website. But it should be seen that the keywords are repeated only where applicable without messing up the concept. If there are more than two concepts or themes to be addressed, it is advisable to design individual pages for each of the themes which would not only pave the way for inclusion of more content but would also make the content very clear and simple for the visitors to understand. Regular changing of the website content can also be done, if applicable, as this would keep the search engines off from listing your website a stale website.
The above listed are some of the most important web design tricks which, when implemented, effectively can promote the website and help in improving the page rank of the website in search engines. Each and every minor point is taken into consideration by the web designers at XEL Web Design as we strive to make your business a success through all possible ways.
